Benefits and Disadvantages of E-Commerce Providers
Adding e-commerce functionality to your business’s website provides your customers with an important way to make their purchases online, which is why your e-commerce platform must be highly functional, secure and easy to update. There are a range of e-commerce options available on the market, ranging from software programs you access yourself to full-service options; careful examination of the pros and cons will determine the best one for your needs.
Due to the popularity of e-commerce, some e-commerce tools are downloadable from the Internet or featured as plugins through major do-it-yourself websites like WordPress. Woo Commerce is a popular option that many websites use in conjunction with WordPress.
Woo Commerce is free if your website is already using WordPress. You’ll be able to update sale items and add inventory on your own without relying on a website developer to make changes for you.
Woo Commerce is widely used for e-commerce websites, so hackers have more opportunities to learn about a vulnerability within the program. Aside from security concerns, do-it-yourself e-commerce options aren’t intuitive, and support lines are not available if you need to ask questions.
Out-of-the-Box E-Commerce Programs
Some companies specialize in e-commerce, while other out-of-the-box e-commerce programs incorporate website builders, too. These solutions typically offer established e-commerce solutions at a monthly price. Shopify and GoDaddy both offer this type of solution.
Many of these programs offer affordable and tested ways to set up an e-commerce store, and most of them have a high level of security to prevent access from hackers and unauthorized users. Also, maintaining control of the process allows your company to oversee the entire process.
Such an abundance of available solutions may cause difficulties in selecting the final service: You may end up picking the wrong software program for your type of business. Getting one-on-one support from these companies may also be difficult or require a more expensive monthly fee.
Full-Service E-Commerce Support
Full-service e-commerce-support companies choose the right e-commerce solution for your business, based on your customers and industry. Not all established e-commerce solutions work for every business, and some companies may need to develop a customized solution.
Full-service e-commerce solutions work directly with businesses to evaluate their actual business needs and develop an individualized plan of action. They not only chose the platform, but they also input all of your products for you: This option is a great time saver for businesses committed to getting it right the first time. Many of these e-commerce professionals also provide long-term support, by answering ongoing questions and updating prices or products to maintain accuracy and relevance.
When choosing a full-service e-commerce support company, you should look for a reliable company with whom you can develop a partnership: Some full-service companies only provide initial setup support, so you need to make sure the company can hit deadlines and be around to maintain the online store services. Full-service e-commerce-support companies may be more expensive, and they may not be the right choice for small startup businesses with very limited capital.
If you seek an e-commerce provider to get your online store set up, and to have it in working order quickly and accurately, you should check out our e-commerce consultant service offerings. We love to work directly with clients to ensure a successful start to their e-commerce business.