The Amazon marketplace gives online sellers the opportunity to sell to millions of prospective clients, acquire loyal buyers and considerably increase sales. Competition on Amazon can be challenging. Amazon receives almost 80 million unique visitors each month. These visitors collectively spend more than $70,000 per minute, every day. According to Amazon, new marketplace sellers often see an increase in their overall revenue when they start sell on Amazon.
There are things that sellers can do to improve their selling chances as any other retail channel. Below reviews bestselling tips that should be followed to improve sales on Amazon.
Unique Products: As Amazon is such a big marketplace, they also have tons of products however sellers still can source unique products. These kind of products can obiously increase your sales dramatically.
Improve your SEO: Amazon looks at keywords in the products, seller rating and price to rank listings. The product title has a character limit of 500/200/80 characters (depending on categories), in which you would include as many keywords as possible to ensure your product is noticeable.
Amazon recommends including brand, description, quantity, product line, color, material, and size in title. In addition, it is advisable to use the Amazon Keyword Tools such as merchant words, this tool will help to get the right keywords for your item and also shows the search amount result.
Understand the power of customer reviews: More than 89% consumers trust online reviews as much as personal recommendations. Try to think beyond the obvious, find reviews that include media such as video reviews or a review with a product picture. Don’t forget to follow up with customers to leave an review for your products.
Stay competitive and win the buy box: Many believe selling on Amazon is highly competitive. Staying in the competition gives you an edge. Despite 58% of its sellers reporting a profit margin of above 25%, Amazon gives a condition that along with customer experience, availability and success, pricing is important to winning the buy box.
Make good selling history: If you Google search for “bestseller’s list on Amazon website, a full list of the most popular and bestselling items on Amazon would be revealed at the top of the page. All you need do is to choose some products which are cheap and selling in good quantity. List these products and sell, once you get sales and then follow up with customers to leave feedback, this strategy can help you to grow strong selling background. Remember, buyers always prefer to buy from well known sellers.